Destinations

Growing passenger air service at an airport brings more traffic to the airport and adds to the region's economy. The benefit can come from a new route, new airline, or additional capacity on an existing route.

 

The airline's decision to invest capacity at an airport is based on a number of key factors:

• Existing and potential traffic demand

• Route profitability

• Timeframe for achieving profit objectives

• Competition

• Alignment with the airline's network strategy

• Fit between the region's characteristics and visitation and the airline's business model

• Airport operations and costs

• Opportunity for continued growth

 

Getting the service takes more than checking the boxes on this list. Airline capacity is a scarce commodity, so the business case must be strong enough to reach the highest levels of the airline's priority list. Most airports look at other nearby destinations as their competition. In reality, the airline could go to any other airport within the aircraft's operating range.

 

Span works with airports, destination marketing and economic development agencies, governments, businesses, and other stakeholders to recruit air service to their region. This is a process that requires a compelling business case, persuasive strategic rationale, strong airline relationships, and stakeholder engagement and support. Span develops the strategy and plan that bring out the best in our client's region to create a mutually beneficial opportunity for our clients and their target airlines.

 

With experience in network planning leadership at several global airlines, Span offers our clients the competitive edge of experience in making route decisions ourselves and speaking the airlines' language.