Airports

Growing passenger air service at an airport increases traffic and commercial development. The resulting contribution to the regional economy also enhances business opportunities for the airport, so increasing service is a critical success factor for every airport's business.

 

The airline's decision to invest capacity at an airport is based on a number of key factors:

• Existing and potential traffic demand

• Route profitability

• Timeframe for achieving profit objectives

• Competition

• Alignment with the airline's network strategy

• Fit between the region's characteristics and visitation  and the airline's business model

• Airport operations and costs

• Opportunity for continued growth

 

Getting the service takes more than checking the boxes on this list. Airline capacity is a scarce commodity, so the business case must be strong enough to reach the highest levels of the airline's priority list. Most airports look at other nearby destinations as their competition. In reality, the airline could go to any other airport within the aircraft's operating range.

 

Span works with airports, destination marketing and economic development agencies, governments, businesses, and other stakeholders to recruit air service to their region. This is a process that requires a compelling business case, persuasive strategic rationale, strong airline relationships, stakeholder engagement and support. Span develops the strategy and plan that brings out the best in our client's regions to create a mutually beneficial opportunity for airports and their target airlines.

 

Having been in network planning leadership at several global airlines means we offer the clients the competitive edge of experience in making route decisions ourselves and speaking the airlines' language.